Available Features
ABORG Computing prides itself in being able to offer
wide range of customized options to meet the most sophisticated
client's requirement and needs.
Email transmission
We use custom written email applications capable of
delivering hundreds of thousands of emails in a highly
accurate and customized manner. Included within this
software is our unique transmission streaming ability.
This is a very important feature in today's world of
corporate firewalls.
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Personalization
Increase your response rates by personally addressing
every message using information derived from your list.
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Response tracking
Measure effectiveness of your offer by tracking open
rates and number of customers who clicked on each URL
embedded within your email. We use the following performance
tracking applications:
- Standard HTML tracking that works through HTML web-based
statistics software. It tracks number of clicks, geography,
applications and platforms used.
- Custom written applications capture specific customer-requested
attributes/criteria (i.e. titles/names of people who
clicked on the email). This is a highly recommended
option for companies seeking marketing intelligence
about their customers.
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Automated Subscribe/Unsubscribe option
The software will manage all requests to be added or
removed from the list.
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Bounce-back handling
This feature will help managing high volumes of returned
messages and keep your list up to date.
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Instant email notification
For clients who want to receive immediate feedback
on how many customers have clicked on their message,
we offer unique feature of instant email notification
of every click occurring after email transmission.
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Merge/purge capability (de-duping)
If you use multiple lists for the same broadcast,
there is a chance of duplication among them. We will
combine (merge) the lists and then expel any duplicate
addresses (purge). By using a deduped database, you will
avoid angering recipients with multiple offers, enhance
customer retention and reduce opt-out rates.
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Split creative, "Subject" and "From"
lines
Test different offers within one broadcast. The open
rates highly depend on how appealing the subject line
is. Creative execution and the offer itself are the
fundamentals of a successful campaign. You might also
want different people on your list to receive correspondence
from different departments or persons within your company.
We are able to customize all these options for you using
specially designed Templates (plain text or HTML).
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Creative hosting
If you don't have your own server, ABORG will host
HTML related images imbedded in email message.
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Creative execution
Through our network of partners, we can help you with
complete creative execution (writing and design) of
your email marketing message, event invitations and
personal greetings. You can also ask us to make changes
and revisions to your creative after pre-broadcast testing.
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Email list sourcing
Augment your in-house customer list by outreach through
outside email lists. We can help you research and evaluate
the most appropriate opt-in email lists available for
one-time or unlimited use. You can use them for both
marketing your product/service and recruiting new subscribers
to your in-house list.
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Other Features
If you need a special feature for your email broadcast
and it's not listed above, please email us at
info@aborg.com
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