Best Times to Post to Social Media

We know that social media is all about sharing great content. But just because you share something good, doesn’t mean it’s going to get the best impact it could.

Timing is a crucial part to social media, and can make a big difference to the successful reception of your content and message.

Best Times of Day to Share to Facebook and Twitter:

*Data compiled from collective research by HubSpot‘s Dan Zarrella, Social Media Marketing Scientist, as well as other collective sources.

Takeaways & More Details:

• From 8am to 11am on Monday, Friday, Saturday, and Sunday, studies show people are more likely to engage on Facebook.
• Around 9am on weekdays is when there is the highest rate of engagement on Facebook.
• Around 4pm on weekdays is when people are most likely to retweet on Twitter.
• Friday in general is a good day for tweeting.
• Weekends in general have high rates of engagement.

Why This Makes Sense:

Most people take a quick glance at their Facebook or Twitter news feed when they get to work in the morning (9am), as well as around lunch time and just before they leave work (around 4:00pm).

People’s sentiment is happier on Fridays, making them more likely to share or engage with content than on other days of the week. Sharing at just about anytime on Friday usually has a good response.

Saturday and Sunday mornings, people wake up a bit later, have a coffee and maybe do a little morning reading or browsing of their favorite social networks and websites. This is why 9am to 11am on these days is a great time to share your content. But overall, weekends are a great time to share.

Considerations:

• Think about your target audience’s time zone. If you are sharing to a local audience, they you can follow your own schedule, but if you have a wider or international market, you might want to consider what times might be optimal for various time zones. 
• The above graphic shows when the most people are on social media and when rates of engagement are highest. However, this is also when there is the most activity happening and other people posting, making it harder to get your message through. You might want to consider posting at some off-times as well to reach people when there is not as much clutter.
• You ultimately know your customers and industry best, so think about when they might be on social media and schedule your posts to those times.

Remember, many businesses will post to social media during regular work hours (when they have an employee who can work on it). But if you can send out your message on a weekend when there are not as many other companies posting, this is a good opportunity to stand out and have your content seen. If you need assistance developing a social media strategy or scheduling posts for specific times, ABORG can help.