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Our Design Approach

Any design we come up with is always based on strategy – never willy nilly. A design should support everything your website is trying to achieve, and by employing proper use of colours, movement, photos, and many other factors, the design can make a big difference to the ultimate success of your website.

Design Considerations

Here are some factors we take into careful consideration before we conceptualize the design of your site.

• Any current branding you already have. We want the website to be consistent with the brand you’ve already established.  If you’re a new business or going through rebranding, we also have a lot of experience developing new brand identities, including logos, taglines, and all the rest.
• Competitive research.  We want to see what your competitors are doing – not because we want to copy them, but because we need to know how to make you stand out and be better.
• Your target market. Of course, we refer back to your project’s strategy to see who it is we want to appeal to. This will influence many of our design decisions.
• Who you want to be tomorrow. We don’t design for who your company was yesterday, or even today. We design a site for who you want to be tomorrow, putting you one step closer to getting there.

Design Principles

With all our considerations in place, we compose a design that utilizes the following principles to install a great user experience and lasting impression to your visitors.

• Simple. The web is moving towards more minimalist and simple designs, with good use of white space. A design that can be both simple and beautiful is a challenge, but makes for a great user experience.
• Colours. Working with your branding of course, we research which colours are most likely to jive well with your audience and encourage them to behave the way you want them to.
• Images. Meaningful graphics and quality photography make all the difference, and portray trust and authenticity as well as communicate messages that would otherwise take a thousand words.
• Headings. Studies have shown that a big bold heading catches your attention more than a nice image. Thus, we make good use of headings.
• Typography. Different font styles instill different meanings and emotions.
• Usability. On the web, visitors don’t read from left to right like a book. In fact, they scan in a ‘Z’ format. This is important when putting together a design to know where a visitor’s eyes will naturally flow. Considering where you want visitors to go on the site and what you want them to do also influences design choices.

This is only a sample of the many design principles we put to good use.

Design Evaluation

How you evaluate a proposed website design is as important as the thought-process behind it. Because if you don’t evaluate it based on strategy, then the strategy doesn’t matter.

Don’t evaluate based on personal preferences

A business website should not be evaluated based on personal preferences. It should be evaluated based on the strategy and what you’re trying to achieve with the site. So if you’re favourite colour is red but your customers are eco-conscious consumers, we might have to go with green (sorry).

Appeal to target market, not “everyone”

At the end of the day, it’s your target market that is going to be buying from your business. Therefore, the design should be meant to appeal to this market above all else. If it tries to appeal to a broader spectrum, then you can expect to have less impact on your target market.

Focus group test with customers instead of relatives

Likewise to the above, when reviewing your site it’s best to seek feedback from real customers. Of course you’ll probably want to show your family members too, but it’s the insights you gain from your actual target market that should guide decisions on the website (unless your relatives are part of the target market).

Ready to start your website project today? So are we! Get in touch or request a quote online.